If you don’t have a Facebook business page set up yet, then you probably should. It’s well-advised to ensure your company has a presence of almost 2 trillion monthly active users.
You may be familiar with using the site if you have set up a personal profile on Facebook, but setting up a Company Page comes with a whole different range of problems to take into account.
Unlike a personal profile, you should think about promoting your company more with a plan in mind, after all. To get more ‘loyal fans’, also known as potential clients, you can try to get likes, shares, and participation.
For this, businesses often look for platforms to buy facebook followers. You should also think twice about the pictures or videos that you publish, how do they represent your company?
Are they high quality, appropriate, and interesting enough for your brand to be represented?
It can be tricky to get started, so we have compiled this list of top tips that you can follow to ensure that you build an engaging page, reflects your brand, and takes advantage of Facebook’s resources.
Prefer reliable and trustworthy admins
Your Business Page is a vital medium for marketing, not just allowing someone to monitor the page. Review who needs access to needs, or who will be of great help, and restrict only certain admin rights.
The more individuals who have access, the more possibilities for PR disasters to occur.
If an admin post late on a Saturday night on Facebook without understanding they are logging in as your business page admin, and not their profile, it could get messy quickly!
Suggest any social media training if you have a team of admins, or build brand guidelines and check them regularly. Tap “Config,” and “Page Functions” to delegate administrators to your business page.
Keep your personal and business account different
Don’t make the mistake of setting up a personal profile for your organization as a rookie.
You’ll miss out on a whole range of valuable promotional resources, analytics reports, and advertisement opportunities that Facebook offer for Business, aside from the fact that it looks amateurish and unprofessional.
Also, do you know when someone wants to ask you to be a Facebook friend? You don’t want to place any roadblocks in the way that your Business Page interacts and engages others.
Cover photo and logo
Be sure to use your key logo as the profile image to be your page recognizable. Next to any post you make, this profile pic will appear, so change it to make sure it’s of good enough quality that it can be read.
Take advantage of the canvas at the top of your page for your cover photo. This should be an attractive picture or video that relates to your business, but can also be used to promote your latest deals or promotions.
To build brand continuity and awareness, your profile picture should remain constant, but consider changing your cover photo periodically to refresh items, maybe once a month, or once a season.
To check if you need to readjust or crop it, be sure to display your cover picture on a mobile device.
Complete the “About” Section
Don’t underestimate the ‘About’ section’s meaning. It’s fun to add all your photos and buttons, but for tourists to find out more about you and the services you provide, the information in your ‘about’ section is indispensable.
Complete the section with as much data as you can with us, while being short.
That may sound like an oxymoron, but without boring the visitor to death, it’s important to be straightforward about who you are and what you do. Be as detailed about your product, your story, and your offers as you can.
Adding information about your milestones and achievements gives visitors a feeling for your background and experience.
How much you can post, monitor your engagement, and see what works is no magic solution. Without being too present and distracting, you should be as normal and reliable as possible.
As you don’t take your social strategy seriously, posting less often would mean that individuals would disengage from you.
Marketers will build a ‘content schedule’ to ensure continuity and professionalism, preparing a month or more in advance. There are plenty of free online content calendar templates available to find one that works for you.
Facebook enables you, which is incredibly helpful, to schedule updates. You can compose all of your posts in one day once you have built your content calendar, and schedule each one for when you want it to be written, meaning you don’t need to think about posting them for the rest of the month.
There are plenty of software solutions for social media out there, such as Sprout Social, but you can also schedule updates directly from Facebook. Simply click the arrow next to the “Publish” button, and then click “Post Schedule.”
Engaging with customers through comments
To ‘engage’ with your fans (remember future clients!!) is the key reason for making a Facebook Business Page. Be sure to display any comments on your posts and engage effectively with them.
For each comment made, you will get updates, which helps to keep you aware of what’s going on.
If you receive hundreds of comments regularly, it’s probably wise not to like or respond to every single one, but keep an eye on the conversation to see if you need to jump in.
Get more traction by promoting your page
Facebook makes money from ads, which is how it operates, so you have the option to advertise your profile to a specific audience in return for an ads fee.
The good news, however, is that the algorithms of Facebook are amazing. You can drive your page or post to an appropriately targeted audience in return for a little bit of cash, based on their habits and likes.
This means you’re much more likely to attract ‘high-value’ followers, i.e. fans who are genuinely interested in buying from you… rather than the mom of your friend!
From your profile, you can easily ‘make an ad,’ and follow the Facebook choices based on what your goals are. You can pick your target audience, your regular budget, and much more after selecting your aim.
Be sure to use eye-catching, glamorous, and appropriate visual imagery for your company or audience. So, now you don’t need to find out the best place to buy Facebook followers.
Allow the customers to send you messages
Facebook Messenger is a valuable tool for enabling users to send you a direct private message that is ideal for requests or customer support.
This function can be activated via your page settings. However, make sure that you only allow this function if you can track your messages and reply on time, as your response rate is displayed to all guests, and your brand may be badly represented by a weak response rate.
Keep the page simple
Did you know that the optimal Facebook post length is calculated to be 30-40 characters? And who knew? Maybe you’re overdoing it.
If you don’t get a reaction to Facebook messages, try to keep your text short. Facebook users appear to prefer to pass on lengthy reading.
Integrate other social media accounts
Integrating your Instagram account helps you to take the pictures that you have already shared on your Facebook business page and upload them.
The best thing about this is that by clicking “Share” and selecting Facebook from the menu on a specific picture, you can share them directly from the Instagram app. It even loans you a caption, so there’s no need to write a new one!
Marketing tips for Facebook have not changed a lot since last year. Marketers usually underestimate such resources that Facebook offers, such as groups and surveys.
They’ll be useful for you if you understand how you can add value to your audience by using these resources.