Shopping on Instagram is a must for any brand. If you’re trying to promote your online store, you need to use Instagram to do it. One billion people use Instagram each month, and 200 million of those users visit at least one business profile each day. This social media platform is only getting more popular as time goes on.
What’s more, Instagram is making more of an effort to focus on ecommerce, continually rolling out new features to help brands sell their products in-app. Thanks to all of these new features, shopping on Instagram is easier than ever. Here are seven helpful tips you can use to encourage your customers to hit purchase.
Create A Shoppable Feed
Make your feed shoppable by setting up Instagram shopping. Enabling shopping settings on Instagram is a must for any business that wants to compete on social media in 2020. Most brands get much higher engagement rates on Instagram than on other social media channels — so it only makes sense to use Instagram shopping to make sales.
Product tags are a great way to directly promote your products. And once you have Instagram shopping set up, you’ll be able to tag up to five products on each post. Here, Ocho Candy tagged two products: their Peanut Butter Minis and the Peanut Butter Bar.
When you tap the shopping bag in the corner, you can view more information on both.
Follow these steps to set product tags on your business Instagram account. First, make sure you have both a business Instagram account and a product catalog that’s linked to a business page on Facebook. Next, Instagram will review your account and send you a notification if and when you’re approved. Finally, you’re ready to enable Instagram shopping! Navigate into your IG settings and tap “Products;” then choose a product catalog to link to your Instagram profile.
Now you’ll be able to tag products when you post a photo. This process essentially works the same as tagging people. Just tap on the product you’d like to tag and then add the tag. Then your followers will be able to learn more about the product without having to exit the app.
Use A Link In Bio Tool
Using a link in bio tool to connect your Instagram posts to your online store is a smart move for any brand trying to compete with shopping on Instagram. Link in bio tools have a lot of benefits. Instagram only lets you have one URL in your bio — but with a link in bio tool, you can add a whole list of links for your followers to peruse. These tools essentially let you create a customized landing page with CTA buttons leading out to your website, other social media platforms, or whatever else you want to share.
Url.bio is a great example of a link in bio tool that lets you connect your Instagram account. This tool allows you to add an unlimited number of links to your landing page. It’s also easy to track analytics, seeing how many clicks your links are actually getting. Share specific product or discount pages, or link to your online store’s homepage. Then add language in your captions, Instagram stories, and/or your bio telling your followers to go check it out.
Incorporate Instagram Live Shopping
Instagram Live Shopping is a relatively new feature, and you might not be familiar with how it works. Don’t worry: We’ve got the lowdown. As a brand, you can tag products and then start an Instagram Live. During your live video, your viewers will be able to see the products you tagged at the bottom of the screen. And with just a few taps, they can purchase those products using Instagram Checkout.
This is a great way to make the shopping experience easy for your followers. Instagram Live videos can be viewed on both desktop and mobile. And with the new Instagram Live Shopping feature, you’re able to sell them your products while they watch.
Run Instagram Shopping Ads
Instagram introduced Instagram Shopping Ads as a way to “supercharge your shopping strategy.” With shopping ads, you create an Instagram ad that people will see in their feeds. But this type of ad takes things to the next level by including a product tag so users can shop without navigating out of their home feed.
To set up an Instagram shopping ad, you’ll need to select a post from your feed to promote. Choose a post that already has at least one product tag in it. Then you can create an ad in Ads Manager using that post. Select an objective for the campaign, choose your audience, and push your ad live. Instagram hopes to have Instagram Checkout available for all users soon so people who see your ad can actually make a purchase right there in the app.
Creating an Instagram Shopping Ad is beneficial because it can increase both brand awareness and conversions.
Use Reels And IGTV
Reels and IGTV are both great ways to promote your store. Start by creating IGTV videos for your followers. IGTV allows you to create long-form content to post on Instagram. And when it comes to promoting your store, the sky’s the limit! You can create a how-to video demonstrating how to use your products. You could shoot a behind-the-scenes video that shows what happens in your warehouse or office.
Sephora regularly produces IGTV videos for its followers. In one recent eight-minute video, the brand filmed an eyeshadow tutorial using one of its palettes. The video received around 52,000 views.
Reels are another excellent way to promote your products. Introduced in 2020, Reels are similar to TikTok videos. They’re essentially the opposite of IGTV — whereas verified users can create IGTV videos up to 60 minutes in length, Reels are only 15 seconds long. These videos can include unique audio and fun effects. Instagram Reels are a playground for brands, offering a great way to get creative and promote your store.
Aloha created this Reel video using a popular audio (“Level Up” by Ciara). This brand drew on user-generated content, pulling photos and video clips from customers to create the Reel.
With Instagram rolling out new features where you can tag specific products in your videos, it’s easier than ever for viewers to click and shop.
Use Instagram Stories
Instagram Stories are an easy way to promote your products and send people to the store. You can share photos of your products and, if you have at least 10,000 followers, include a swipe-up link leading to the product. Get creative with product photography and interactive elements such as polls, question boxes, or just DM’s.
Here, lifestyle blogger Trader Joe’s List talked about one of her favorite products, Seed, including a swipe-up link to take users directly to the product.
Beyond posting simple product photos, you can also get creative with Instagram Stories. Think of an out-of-the-box way to promote your store. Could you post videos of people trying your clothing on? Could you create a poll and let your users decide which product will go on sale next? Could you take followers along as you visit an event or just work in the office?
GoMacro is a brand that does a great job of sharing behind the scenes content with its followers. Here, the brand shared photos from a shoot with two influencers.
No matter what you decide to post on Instagram Stories, make sure that your Stories are shoppable. You can tag products in Instagram Stories just like you would in a regular Instagram post. This is an especially great option if you don’t have 10,000 followers, because only accounts with at least 10K followers have access to add a swipe-up link. But any account can tag products on Instagram Stories! This means you can still send users to your website via Stories, no matter how many Instagram followers you have. Don’t forget to add shoppable Instagram stickers to all of your Stories that include product photos.
Augmented Reality Shopping
Instagram recently introduced a new augmented reality (AR) feature where shoppers can virtually try on clothes before purchasing them. This feature creates an interactive online shopping experience that’s sure to be popular among Instagram users. The feature is currently in beta testing with a handful of select brands. Over time, AR Shopping on Instagram will likely be available for more businesses.
This feature uses the same basic technology as Instagram’s AR effects — the ones that alter your face or let you “try out” a new hair color. Instagram users will be able to use the AR Shopping feature as they’re scrolling through a brand’s posts. When they tap on a product tag to view that product, they’ll be given the option to try out the product using AR in the Instagram Stories camera. Ideally, users will enjoy the novel experience and share the resulting image on their Stories — equaling word-of-mouth advertising for you.
Here’s an example of how this feature looks. In a recent post from NARS Cosmetics, you can see the company’s Velvet Matte Lip Pencil in a product tag.
If you open up the product and scroll down, you’ll see a “Try It On” option between “Buy Now” and “Description.”
When you tap that button, your Instagram Stories camera will open up, showing what you’d look like wearing the lipstick. You have the option to scroll through other lip products or “Add to Cart” at the top of the screen.
This AR Shopping experience will likely be effective across multiple industries. Fashion and beauty brands will certainly benefit from this feature. But users could also see how a piece of furniture or art would look in their home.
Succeed With Shopping On Instagram
Shopping on Instagram might seem daunting. But with these helpful hacks, you can effectively promote your business, consistently increasing your revenue over time. Use these tips to market your brand and succeed with shopping on Instagram!